Category: Anaheim Signs

August 27, 2019

How to Build A Business Plan That Actually Works [Free Template]

We’re living in a golden age of startups and side hustles, where it seems like more people than ever before are striking out on their own with new business ventures.

Whether you’re just beginning to think about starting a business, or already drafting a formal document with your current business goals, it’s crucial to clearly define the scope of every aspect of the company — from mission, to target customers, to funding and finances, and beyond. 

August 26, 2019

How to Become an Influencer in Your Industry

Influencer marketing has skyrocketed since it first made its mark.

That’s very much due to the way purchasing decisions have changed over the years. In 2018, a study found that only 4% of people trusted celebrity endorsements. This is probably because they prefer to seek product and service recommendations from those who are, above all, knowledgeable and credible.

And today, those qualities often come in the form of social media influencers.

August 26, 2019

What is TikTok? And Why Marketers Need to Care

A year ago, I downloaded a trendy new app called TikTok. When I opened it, I was overwhelmed by a feed of hilarious looping videos and bizarre music montages made by other users. It reminded me of Vine, the looping video platform that was killed by Twitter a few years beforehand.

As I continued to explore the app, I felt like I was witnessing utter chaos — but in a good way. The stream of odd videos had no rhyme or reason to it, but it kept me entertained and easily distracted for the whole weekend.

As the app neared its one-year mark, a news story caught my eye about how brands were becoming more interested in TikTok due to its astounding user growth. I was shocked that this funny platform was starting to be taken seriously.

August 22, 2019

The 7 Best Link Shorteners to Try Instead of Google URL Shortener

Trying to convince people to click on a long, jumbled link is almost as bad as a door-to-door salesman trying to sell people financial services. Needless to say, if your audience sees a link they perceive to be spammy in one of your social media posts, they’ll do the digital equivalent of slamming the door in your face — scroll past it

August 15, 2019

10 Jobs Artificial Intelligence Will Replace (and 10 That Are Safe)

As AI has grown smarter, more and more people are wondering, “Is my job safe?”

This is such a growing question that there’s even a website called, “Will Robots Take My Job?” With the website’s name speaks for itself. You can look up a job title and see the its likelihood of AI-driven doom. 

When we started looking up our own jobs with it, we were thrilled to learn marketing managers had only a 1.4% chance of our jobs being automated or replaced by robots and artificial intelligence. And although I breathed a sigh of relief that writing has only a 3.8% chance of being automated, it made me think about job roles that weren’t so lucky.