Author: anaheimsigns

July 17, 2019

A Simple Guide to Marketing ROI [Formula & Examples]

Whenever you launch a new marketing campaign, you should test whether the cost of the project is helping or hurting your company. To determine something’s profitability, many marketers look at ROI — or return on investment. At the most basic level, ROI compares the amount of money you spend on a project with the amount of revenue you gain from it. 

July 16, 2019

The Ultimate Guide for Finding & Reaching Out to Bloggers

The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. They’re capable of exposing others to your message and getting the buzz started — but only if you approach the task diligently.

Reaching out to potential bloggers is a more intricate process nowadays than it was even five years ago.

July 12, 2019

Pharm Sci’s Robert Spitale wins Ono Pharma Breakthrough Science Initiative Award

Robert Spitale, associate professor of pharmaceutical sciences, is one of five winners of 2019 Ono Pharma Breakthrough Science Initiative Awards, intended to accelerate high-risk and high-reward science research projects that could lead to discoveries, solutions and potential breakthrough treatments for patients. The award is for three years and provides $900,000 in direct funds for selected projects. Spitale’s is titled “Imaging and Genetically Characterizing Tumors With PET-Seq.” He will work to better understand the mechanics of positron emission tomography imaging. “PET imaging is routinely used by radiologists, oncologists and surgeons to guide treatment regimens or surgical resection,” Spitale said. “Despite the widespread use of PET imaging, it suffers from several drawbacks that, if improved, would have a tremendous effect on implementation, interpretation and utilization of these signals and guide patient therapy. About 2,500 PET scanners perform about 2 million scans per year; as such, the impact of our proposed studies could be very far-reaching.”