Sign Design for local business
When the COVID-19 pandemic began, many consumers raced online to buy products they couldn’t get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits.
Tax tips to help make income tax time less stressful for small businesses, gig workers, and the self-employed.
What tax deductions can the self-employed take? Here are 7 types of expenses the self-employed, home businesses and sole proprietors can deduct.
Negotiating contracts with a big company or government agency can be harder than making the sale. Use these 8 negotiation tips to get a fair deal.
Negotiating contracts with a big company or government agency can be harder than making the sale. Use these 8 negotiation tips to get a fair deal.
Did you know that the first video published on YouTube was only 18-seconds long?
As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important.
When you manage the paid ads for your business, you can go through individual ad managers such as Google Ads or Facebook Ads. However, that’s not the only option. You can also use demand-side platforms (DSP), which are automated, as a way to purchase and manage your online ads.
![The Beginner's Guide to the Competitive Matrix [Template]](https://blog.hubspot.com/hubfs/competitive-matrix.jpg)
Have you ever been playing a game with your loved ones and you have to look around to suss out the competition?
Whether you currently own or you’ re looking to start your own business, you need to do the same thing.
Have you ever shopped for something online, compared prices, and read reviews until you knew you were making the right decision?
That’s similar to what businesses do when they need to purchase something as well, except it’s a slightly more formal process.
In the business world, the process includes having vendors or companies submit RFPs (request for proposal) or RFQs (request for quote) so you can compare their products and services.
![The Future of Advertising [Expert Predictions & Data]](https://blog.hubspot.com/hubfs/future-of-advertising.jpg)
In a world of banner blindness, I’m sure you’re concerned about the future of advertising. If you’re in marketing, I’ll bet it’s one of your bigger concerns.
But it’s a new dawn and it’s a new day. And as technology and advertising continue to evolve, so will your strategies.
Retailers know postcards get read and get results. But, you don’t have to be a retailer to benefit from easy-to-produce, low cost self-mailers. Here are 7 tips to create postcard that bring in customers for any business.
If you’ve ever been in charge of running ads for a business, I’ll bet you’ve wondered how to get cold audiences to interact with your ads. It’s the age-old problem of online advertising.
With Facebook ads, one of the best ways to target a cold audience that is likely to interact with you is to use lookalike audiences.
A few years ago on Thanksgiving, my entire family flew to my sister’s house, except for me. I couldn’t afford the plane ticket, so I stayed home. When I looked at their pictures on Facebook, I was upset that I missed out on the trip.
That concept is called the fear of missing out (FOMO). FOMO, while upsetting when I missed my family trip, is actually a great marketing tool to use when you’re planning an event.
Chances are, you’ve probably spent an afternoon falling down a rabbit hole of YouTube videos.
“Hey, would you mind sending a follow-up email?”
In the SaaS industry, the most successful companies prioritize the retention of their existing customers over the acquisition of new customers. Why? Because SaaS companies charge a monthly subscription, so in order to turn a profit, they need their customers paying them for many months in a row. If they can’t retain their customers for X amount of months, they’ll ultimately lose money by acquiring them.
Many businesses find social media overwhelming — there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan.
Are you screening employees for COVID-19 symptoms? If you are, you need to be careful with what you do with that personal information. Here’s information to help you avoid running afoul of the law.
Books and manuals for business owners and entrepreneurs starting a business, and for prospective franchisees. Published by Business Know-How and selected advertisers.
Tablet vs. laptop computer—which would work best for you, your employees, and your business? Here are capabilities, disadvantages, and IT tech support issues to compare before you decide which device to purchase.
When you search for “content writers” on LinkedIn, you’re bound to come across an incredibly diverse range of professionals.
When you search for “content writers” on LinkedIn, you’re bound to come across an incredibly diverse range of professionals.
Using a video editing app is critical for creating a winning video marketing strategy.
And if you’re reading this blog post, chances are you already know you should incorporate more video content into your marketing, especially after the rise of remote living.
But like most new strategies, you’ll need to prove its ROI before you get budget. And that can be tricky, because to make a great video, you need a few things — like a camera and editing software.
Google Search Console (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages.
In 2005, when I was 10 years old, a kid from my neighborhood was bear hugging a fallen tree trunk that bridged across our creek and yelled, “I better not see this on YouTube!”
Lead generation is essential for driving sales and growing an online business.
Your brand’s team went on Facebook Live and now the live has ended. Instead of leaving that footage to collect dust in your video library, you can repurpose it.
Now that we’re spending more time than ever at home on our computers, it’s a great time to brush up on webinar etiquette.
It seems we all have an obsession with killing things off.
