Sign Design for local business
Last week, HubSpot’s 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel.
Successful marketers make informed decisions quickly using a combination of gut instincts and data analysis. They know the end goal, and figure out what it takes to get there.
One way to fill in those gaps is by using Goal Seek in Excel. The function is helpful when you know your desired result, but you’re not sure how to reach it.
If you’re confused about when, why, and how to disavow links — you aren’t alone.
If you have been in SEO for a while, you may remember the days of working hard to increase the PageRank of websites — it was the metric every SEO cared about and wanted to improve.
In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue.
But how do you search for trends? And where do you start?
How can you stand out from competitors? To attract customers you need to identify and promote a competitive edge. Here’s how to do it.
How can you stand out from competitors? To attract customers you need to identify and promote a competitive edge. Here’s how to do it.
Working from home is awesome, right up until the cat throws up on your computer. And your neighbor, who you can only assume is building a time machine, starts firing up all sorts of power tools and noisy machinery across the street.
A couple of weeks ago, my brother Max sent me his resume in a text message and asked me to “spruce it up a bit” for him. Undoubtedly, I needed to do more than copy-and-paste the text into a Word document. To truly stand out, I knew the resume needed to demonstrate a level of professionalism and effort — something content alone can’t always convey.
Asking for a raise or promotion can be scary, especially when your company is going through shifts related to world events.
Still not using email marketing? Are you wondering why you should use it and if it will work for your business? Here’s what you need to know.
Small business grants aren’t just waiting to be claimed by business owners in need, but there is a limited amount of free money for business available. Here’s the real story about getting small business grants.
In our personal lives, we all want people who champion us.
If you’ve read the news or surfed through social media recently, you’ve probably heard about the new social media audio app called Clubhouse.
“I’ve never been a natural, all I do is try, try, try.”
We all know the frustrating feeling — maybe you’ve finally finished the script for your next marketing video, or you’ve collected all the images you need for your next campaign. But when you go to press “Send” you’re told, “Sorry. File too large.”
When it comes to website success, what you see is what you get. While compelling text, blog, and social media content can help set your brand apart from the competition, the visual appeal of your site is the first thing users see when they follow backlinks or click through search engine results.
For the last year and a half, many of us have gotten used to doing everything — including shopping — from home.
![Ultimate Guide to Hero Images [Best Practices + Examples]](https://blog.hubspot.com/hubfs/hero-images.jpg)
Whether or not you realize it, you judge every website by its visual appeal. And it only takes about 0.05 seconds to form an opinion. That means the hero image (the first photo, graphic, or video people see) has to be eye-catching enough to keep people scrolling the site.
Some companies and brands use Domain Authority (DA) to study and evaluate the results of their digital strategies.
Creating connections with potential customers is essential when it comes to driving interest and boosting sales. Making these connections can sometimes be difficult, though, as it’s one thing to want to create them and another to figure out how to establish them.
While it can be difficult to define the traits of a good employee, it’s easy to describe the perks.
Whoever said “All publicity is good publicity” lied.
The only truth in it is that bad publicity can bring attention to your brand and expand your reach.
Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Writing a cover letter can feel like a daunting task, particularly if you don’t have a lot of real-world experience. Fortunately, a cover letter is actually a chance to explain how your extracurriculars and classes have taught you exceptional leadership and time management skills.
If you’ve spent any time on the internet, chances are you’ve encountered an HTTP status code.
Getting lost sucks. It doesn’t matter if you’re in a city or a corn maze, the ambiguity of not knowing where you are and what could happen next can make you break out in a cold sweat.
Knowing the ins and outs of Excel is essential for organizing data, understanding analytics, and getting the most from your marketing efforts. The tool is great for quickly processing vast amounts of data, but it can be overwhelming if you don’t spend the majority of your workday whipping up spreadsheets.
You can upload the most interesting video on YouTube, but it might not get the views it deserves if you’re relying on a simple freeze-frame to tell viewers what it’s about.
