January 21, 2022 
The Quick & Easy Guide To Freezing Rows in Excel
Without freezing rows or columns in your Excel spreadsheet, everything moves when you scroll through the page, as shown in the gif below.
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January 21, 2022 
What Is An Email CTR? How to Calculate and Improve It
An effective email marketing campaign has the ability to strengthen your brand, engage existing and potential customers, and move them to action.
January 20, 2022 
The Ultimate Guide to Performance Management: 5-Step Process and Best Practices
Peter Drucker once described customers as the “most important stakeholders.” While this may be true, your customers are dependent on one thing.
January 20, 2022 
What is the LinkedIn Pixel — and How Does it Work?
Social media platform LinkedIn has more than 800 million members, and has carved out a niche for itself among giants like Facebook and Twitter for its ability to connect job seekers and employers across the globe.
January 20, 2022 
3 Types of Competitors to Watch (+ How to Find Them)
According to a 2020 survey, most businesses have an average of 29 competitors. Do you know who yours are?
January 19, 2022 
Employee Experience: What It Is and How to Improve It
From the moment someone applies for a job, to the moment they send their resignation letter to leave the company, they’ll experience plenty of connections and moments that determine their employee experience.
January 19, 2022 
“Tell Me About a Time You Made a Mistake”: Best Answers and Examples
Behavioral-based interview questions can make anyone nervous, but proper preparation and understanding go a long way into acing the interview and securing the job.
January 19, 2022 
Which Social Networks Should You Advertise on in 2022?
Whether you use it to supplement your existing inbound marketing efforts or to reinvigorate your entire strategy, social media is an effective tool to meet your marketing objectives.
January 18, 2022 
Everything You Need To Know About Performance Appraisals
As a manager, your ability to inform your teams about the successful high-impact behaviors they exhibit or skills that need further development is a critical practice in determining your business’ overall ability to reach its goals and find success.
January 18, 2022 
How to Make the Most of AI Writing Tools, According to Bloggers
AI writing tools have come a long way since spellcheck.
January 18, 2022 
5 Instagram Highlight Covers to Inspire You [+ Steps To Make Your Own]
Today, your Instagram profile is like a mini-version of your website.
January 17, 2022 
The HubSpot Blog’s 2022 Social Media Marketing Report: Data from 310 Marketers
In our recent Marketing Trends survey, we learned that social media is the most effective channel marketers leverage, as well as the channel they use most.
January 17, 2022 
How to Use Custom Affinity Audiences: From Creation to Stellar ROI
Reaching the right customers with your Google Ads campaigns is critical to increase conversions. While it’s possible that scattershot advertisements could catch the interest of Internet users, it’s far more likely that this general ad approach will result in a disconnect between dollars spent and sales made.
January 14, 2022 
The 8 Best Marketing Frameworks You Need to Know
Marketing is a unique animal. With a combination of creativity, analytical thinking, taking data into consideration, and project management, a modern-day marketer must possess a great number of skills and have quite a few tools at their disposal.
January 14, 2022 
21 Brand Style Guide Examples for Visual Inspiration
When it comes to building a memorable brand, it’s all about consistency. Like when you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away.
January 13, 2022 
Social Media Marketing: The Ultimate Guide
When it comes to social media, marketers’ top goals are advertising their products/services and increasing their brand awareness, according to 2021 HubSpot Blog Research.
January 13, 2022 
47 of the Best Affiliate Programs That Pay the Highest Commission
Every day, thousands of publishers benefit from a recurring cash inflow by partnering up with other companies via affiliate programs.
January 12, 2022 
14 Copywriting Examples From Businesses With Incredible Copywriters
We’re all familiar with Flo from Progressive, right?
Stephanie Courtney, the actress that plays her, makes Flo memorable by capturing Flo’s quirkiness — appearing in everything from commercials to print ads, and social media posts.
January 12, 2022 
11 Editorial Skills You Need to Become a More Efficient Editor
When I first started practicing my editorial skills on the HubSpot Marketing Blog, I didn’t quite realize how much time each one would take.
January 12, 2022 
What Is PDCA? Understanding the Plan-Do-Check-Act Method
No matter the industry your organization operates in and the products and services you provide, your business needs to be constantly improving to keep up with a competitive marketplace and evolving consumer needs.
January 11, 2022 
How to Start an Ecommerce Business in 2022 [Steps + Must-Follow Tips]
In June 2021, over 440,000 businesses were launched, making it a record high since the start of the pandemic in March 2020.
January 10, 2022 
Interview Preparation Checklist: 18 Tips to Get the Job
You’ve submitted your resume, talked to a recruiter, and set up a date for the first interview with a great company. But in the days leading up to the big interview, you’re feeling anxious, jittery, and downright scared.
January 10, 2022 
What is User Story Mapping? Steps, Examples + Best Tools Available
Picture this: You’re a product owner and your team has a backlog of features to implement.
January 7, 2022 
71 Photoshop Shortcuts to Help You Edit Photos Like a Pro [+ PDF Cheatsheet]
Have you ever wasted an entire day in Photoshop?
January 7, 2022 
30+ Best WordPress Plugins for Marketers
Did you know there are over 56,000 WordPress plugins available today?
January 6, 2022 
18 Strategies to Increase Employee Retention
Sometimes employees stay at a company for many years, loving the work they do and feeling like they’re exactly where they’re meant to be. Conversely, some employees leave and pursue other opportunities.
January 6, 2022 
What are Google Discovery Ads? Examples + a Campaign Tutorial
With every campaign comes specific goals advertisers want to achieve. For some, it’s brand awareness. For others, it’s increased website traffic.
January 5, 2022 
17 Email Marketing Best Practices That Actually Drive Results
While email marketing may not get the attention some newer marketing channels get, it’s still a terrific way for you to generate leads and convert more prospects for your business.
January 5, 2022 
10 Instagram Bio Ideas to Help You Write an Impactful Bio
When I discover a new brand and land on their Instagram profile, the first thing I do is read their bio.
January 5, 2022 
How to Repost on Instagram: 4 Ways to Reshare Content From Other Users
While most social media feeds are distractingly busy,Instagram is different — you can only look at one post at a time. This makes it a great medium for businesses looking to make the most of visual elements.