July 30, 2021 
Marketing Effectiveness: How to Measure It & Present to External Stakeholders
You can apply marketing strategies all day, but if they aren’t effective, those efforts don’t matter in the long-term.
Category: Sign Installation
Sign Installation orange County Ca.
July 30, 2021 
What Is an Enterprise Data Model? [+ Examples]
Enterprise data modeling is nothing new. This tactic has been around for years, but it is still relevant to modern businesses today.
July 29, 2021 
The Parts of a URL: A Short & Sweet Guide
If your website is like a house, then your website’s URL is like that house’s address. It defines where your website lives online, similar to how your home address determines where you live in a neighborhood, helping your visitors easily find your site. URLs also help Google understand what your website’s pages are about.
July 29, 2021 
500 Internal Server Errors: What They Are & How to Fix Them
Troubleshooting an HTTP 500 internal server error is like solving a mystery.
July 28, 2021 
How to Write About Your Professional Background
A great way to share more about your background is to have a prepared document, like a professional bio.
A professional bio can be shared with prospective employers, shared with your colleagues, included in your social media profiles, used for speaking engagement announcements, or used as an author bio on a blog.
July 28, 2021 
Everything You Need to Know About Segmentation Bases
Market segmentation is a powerful process because it separates your audience into groups so you can effectively target them based on traits such as the challenges they’re facing and/or how they’ll respond to certain marketing efforts.
July 28, 2021 
What is Lead to Account Matching, and Why It Matters
As an organization gets larger, it becomes more and more difficult for different departments, and different employees within the same department, to communicate. Unfortunately, this can lead to a “left hand doesn’t know what the right hand is doing” scenario.
July 27, 2021 
How RevOps and the ‘Rhythm of the Business’ Drive Alignment at HubSpot
Educator and computer pioneer Alan Kay once said, “The best way to predict the future is to invent it.”
July 26, 2021 
What Does Good Privacy Look Like for Your Organization?
Disclaimer: This blog post is not legal advice for your company to use in complying with data privacy laws like GDPR. Instead, it provides background information to help you better understand data privacy best practices. This legal information is not the same as legal advice, where an attorney applies the law to your specific circumstances, so we insist that you consult an attorney if you’d like advice on your interpretation of this information or its accuracy.
In a nutshell, you may not rely on this as legal advice, or as a recommendation of any particular legal understanding.
GDPR instilled a catalyst of real change in 2018 — resulting in a permanent change of the data privacy landscape.
July 23, 2021 
The Best 18 Online Quiz Makers for Boosting User Engagement in 2021
Grabbing — and keeping — your audience’s attention has never been harder. Nowadays, people are bombarded with marketing 24/7, and yet in the last five years, the average attention span has actually dropped — to a mere eight seconds.
July 23, 2021 
What is CRM Data Maintenance and How It Affects B2B Marketing
The quality of your CRM data impacts your entire organization, bottom to top.
July 22, 2021 
19 Tried-and-True Lead Magnet Ideas and Examples [+ Step-by-Step]
Magnets, in marketing, are an effective technique for gaining a prospect’s contact information.
July 22, 2021 
Are Companies Seeing Summer Slumps in 2021? We Analyzed 103,000 Businesses to Find Out
Until recently, many of us have been doing almost everything from home with no immediate hopes of in-person outings.
July 22, 2021 
5 Things Every Marketer Should Know About Compliance
Before GDPR, compliance didn’t mean as much to marketers as it does today. It was seen as something that “someone else” should have to worry about, like your legal team. Three years on from the biggest shift in the privacy landscape, organizations around the world have had to adapt company-wide to its effects far beyond the European Union where it has its most direct impact.
July 20, 2021 
How to Create an Ebook From Start to Finish [Free Ebook Templates]
In Q1 of 2021, ebook sales increased 38% for publisher Harpercollins, following a trend of increased revenue earnings for the company. Although this is a snapshot of one publisher’s success, it speaks to a larger movement toward digital content consumption among marketers.
July 20, 2021 
Marketing Qualified Lead: Everything You Need to Know About MQLs
By aligning team members and different teams, your business’s employees are able to work together to create delightful experiences that make prospects want to convert and stay loyal to your brand.
One example of a process in which this type of collaboration only improves your ability to convert prospects into loyal customers is lead qualification.
July 20, 2021 
Product Launch Plan: 17 Tips to Ensure a Seamless Launch
If your product team is working on the next big thing, there ought to be an equally awesome promotion strategy to spread the word.
While some companies are guilty of drafting a press release, crossing their fingers, and hoping that the users will come, there’s actually much more to it than that.
July 20, 2021 
A Brief History of Disability Pride [+Why Businesses Should Embrace It]
As a legally blind woman, it took me years to disclose the full extent of my disability to employers. When I did, I downplayed my blindness as “just a bit of nearsightedness,” or I had to give a disclaimer of, “It’s never held me back and I have references to prove it.”
July 19, 2021 
The Plain English Guide To Google’s RankBrain
Have you ever done some obscure search on Google, and been amazed when the search engine still returned such accurate results?
July 19, 2021 
3 Reasons Why Marketers Should Care About Data Security (And How to Get Started)
Over the last two years, you’ve probably heard a lot about cybersecurity.
Like many big, serious-sounding concepts, it feels like it sometimes plays out above our heads — the territory of huge conglomerates and governments, or maybe your IT department. And, let’s face it, not too interesting for professionals in marketing, sales, or services.
July 19, 2021 
How Apple’s iOS 15 Could Impact Email Marketers
As one of the HubSpot Blog’s email marketers, one of the key metrics I use to measure email success is open rate.
July 16, 2021 
The 8 Most Common Leadership Styles & How to Find Your Own [Quiz]
“A good leader should always … “
How you finish that sentence could reveal a lot about your leadership style.
Leadership is a fluid practice. We’re always changing and improving the way in which we help our direct reports and the company grow. And the longer we lead, the more likely we’ll change the way we choose to complete the sentence above.
July 16, 2021 
12 Impressive Ways to Start a Cover Letter [+ Examples]
According to Career Builder, 40% of recruiters look for a cover letter when they’re considering job applicants.
But if you had to flip through a hundred cover letters a day, and each one began, “To whom it may concern, I am applying for the digital marketing position at your company,” how important would you rank them?
July 15, 2021 
Full List of Meta Tags, Why They Matter for SEO & How to Write Them
Meta tags can be used to increase the visibility of a website on search engines, so they’re undeniably important for SEO.
July 14, 2021 
How to Use VLOOKUP Function in Microsoft Excel [+ Video Tutorial]
Coordinating a massive amount of data in Microsoft Excel is a time-consuming headache. That headache can be made even worse when you need to compare data across multiple spreadsheets. The last thing you want to do is manually transfer cells using copy and paste. Thankfully, you don’t have to. The VLOOKUP function can help you automate this task and save you tons of time.
July 14, 2021 
How to Make a Chart or Graph in Excel [With Video Tutorial]
Building charts and graphs is one of the best ways to visualize data in a clear, easy-to-understand way. (Check out this guide for making better charts to learn more.)
July 13, 2021 
Your Cheat Sheet to Google’s 200 (Known) Ranking Factors
If you’re an SEO, I know you can relate to the following scenario.
July 12, 2021 
5 Ways to Add a Personal Touch to Your Sales Email
In a lot of ways, technology has made it easier to reach potential customers. Automated email marketing allows you to speak to an entire database of contacts with just the touch of a button. And while email has proven to be significantly more efficient at converting customers than social media, your potential customers’ inboxes are getting fuller every day.
July 12, 2021 
The State of Content Marketing in 2021 [Stats & Trends to Watch]
Content marketing is the process of planning, creating, and sharing content with your target audience. It helps you generate brand awareness, convince customers to take action, and drive revenue.