If your business has a blog, sending out an email newsletter is essential. Not only is it a simple way to distribute your content, but it can also help you better understand what type of content is resonating with your target audience so you can optimize your content strategy.
What led you to make your most recent purchase? Were you wishing for something for a while and decided to just go for it? Were you casually browsing a store and saw something you liked? Or were you browsing and an advertisement from a business convinced you that you need to buy it right then and there?
Emerging technologies always encourage scrutiny and critical analysis, and ad tech is no different.
This discipline has been around for a few years, but it’s only recently caught the attention of savvy ad tech agencies. In the era of big data, they’ve recognized having ad tech company relationships makes them more powerful and attractive to clients.