Category: Sign Shop

March 5, 2021

RFQ vs. RFP: What’s the Difference?

Have you ever shopped for something online, compared prices, and read reviews until you knew you were making the right decision?

That’s similar to what businesses do when they need to purchase something as well, except it’s a slightly more formal process.

In the business world, the process includes having vendors or companies submit RFPs (request for proposal) or RFQs (request for quote) so you can compare their products and services.

March 5, 2021

The Plain English Guide to Demand-Side Platforms (DSP)

As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important.

When you manage the paid ads for your business, you can go through individual ad managers such as Google Ads or Facebook Ads. However, that’s not the only option. You can also use demand-side platforms (DSP), which are automated, as a way to purchase and manage your online ads.

March 2, 2021

Why You Should Use Early Bird Registration for Your Next Event

A few years ago on Thanksgiving, my entire family flew to my sister’s house, except for me. I couldn’t afford the plane ticket, so I stayed home. When I looked at their pictures on Facebook, I was upset that I missed out on the trip.

That concept is called the fear of missing out (FOMO). FOMO, while upsetting when I missed my family trip, is actually a great marketing tool to use when you’re planning an event.

March 1, 2021

15 Strategies To Get YouTube Subscribers

In the SaaS industry, the most successful companies prioritize the retention of their existing customers over the acquisition of new customers. Why? Because SaaS companies charge a monthly subscription, so in order to turn a profit, they need their customers paying them for many months in a row. If they can’t retain their customers for X amount of months, they’ll ultimately lose money by acquiring them.