As an SEO consultant, you need a particular set of tools to know exactly where your competitors rank in top search engines, how to look for effective keywords and track new opportunities as they develop. Also, there are dozens of activities, plans, and campaigns that need to be managed. In such a case it’s always a good idea to have some useful SEO tools at your disposal.
So, in this guide, I’ll talk about some of the best and most up-to-date SEO tools that every SEO consultant would need to better manage their activities.
Data never lies, and SEO experts need advanced data analysis to take control of campaigns. Ahrefs is an awesome suite of stellar SEO tools that provides 5 different graphs that help you track SEO campaign’s progress. Following are some other things it can do.
Its Site Explorer is among the best and most intuitive backlink analysis tools around.
It shows you important keyword metrics like search volume, keyword ranking, keyword difficulty, and traffic, apart from Domain Authority (DA) and URL Rating (UR).
Its keyword research tool lets users know stats on global or country-wise search volumes, position history, difficulty level, and related keywords.
The Content Explorer helps users find out the most amazing content related to entered topics and keywords.
You can add tags to keywords and filter them using tags, making management of multiple campaigns easier.
All plans come with free trials, which are pretty useful.
XML Sitemap errors can wreak havoc for your website’s search engine visibility.
You can use this tool to generate a sitemap for whatever purpose you want – HTML sitemap for website’s navigation structure, text sitemap for a list of webpages on the website, or XML sitemap to submit to search engines for indexing.
For small websites with less than 500 pages, you can use this tool without registering, and can get the sitemap immediately.
With a free registered account, you can directly submit the sitemap to your server, edit without re-uploading to website, and manage sitemaps for multiple websites.
An upgraded account comes with useful features such as broken link checker, along with image, video, and news sitemaps.
Robots.txt files tell a search engine bot as to which pages it’s allowed to visit (crawl) and save (index) on search engine result pages. To specify any duplicate pages you want the crawler to ignore, you need to make appropriate declarations in the robots.txt, and this is what Robots.txt Generator does.
Using SEOBook’s robots.txt file generator, you can easily generate the file without any errors, so that search engine bots are able to easily crawl and index your websites.
You can specify default robot access level as ‘disallow all robots’ or ‘allow all robots’.
Your website’s page loading speed is one of the first things the user encounters and you can only make your website load faster if you have the correct insights on it. Google Page Speed Insights is the tools to help you with that.
It helps you find out the technical improvements you can do to your pages to boost their loading speed.
It helps in optimizing images, leveraging browser caching, etc.
The results can be seen for both mobile and desktop website.
Either you own a website or a blog, it cannot be a one-way process where you just keep… Read more
Bonus Tip: Use VPN to evaluate the local traffic of a website
Many times, SEO consultants need to understand the local SEO aspects for a client website. When the client is from a different geography, this can be challenging, and so, VPNs prove invaluable here. Ensure to compare the top VPNs before you make the final decision.
A VPN will not only help to evaluate websites by simulating your web presence from any geography, but also make sure you’re never held back from using any of the SEO tools I covered in this guide from any location, with useful VPN options by your side.
The world of SEO will continue to evolve; trust the tools I covered in this guide, and be on the lookout for new ones that can help you get more work done in less time.