Category: Sign Shop

July 17, 2019

A Simple Guide to Marketing ROI [Formula & Examples]

Whenever you launch a new marketing campaign, you should test whether the cost of the project is helping or hurting your company. To determine something’s profitability, many marketers look at ROI — or return on investment. At the most basic level, ROI compares the amount of money you spend on a project with the amount of revenue you gain from it. 

July 16, 2019

The Ultimate Guide for Finding & Reaching Out to Bloggers

The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. They’re capable of exposing others to your message and getting the buzz started — but only if you approach the task diligently.

Reaching out to potential bloggers is a more intricate process nowadays than it was even five years ago.