Category: Sign Shop

July 12, 2019

Pharm Sci’s Robert Spitale wins Ono Pharma Breakthrough Science Initiative Award

Robert Spitale, associate professor of pharmaceutical sciences, is one of five winners of 2019 Ono Pharma Breakthrough Science Initiative Awards, intended to accelerate high-risk and high-reward science research projects that could lead to discoveries, solutions and potential breakthrough treatments for patients. The award is for three years and provides $900,000 in direct funds for selected projects. Spitale’s is titled “Imaging and Genetically Characterizing Tumors With PET-Seq.” He will work to better understand the mechanics of positron emission tomography imaging. “PET imaging is routinely used by radiologists, oncologists and surgeons to guide treatment regimens or surgical resection,” Spitale said. “Despite the widespread use of PET imaging, it suffers from several drawbacks that, if improved, would have a tremendous effect on implementation, interpretation and utilization of these signals and guide patient therapy. About 2,500 PET scanners perform about 2 million scans per year; as such, the impact of our proposed studies could be very far-reaching.”

July 10, 2019

Ad Tracking: What It Is & How to Do It

Back in the days of Mad Men-esque advertising agencies, tracking how many people engaged with a particular ad campaign was nearly impossible to do well. Advertisers would sink money into mediums like radio and print, and hope sales of the advertised product went up. There was no dependably accurate way to determine how many people engaged with an ad or purchased a product because of it. In fact, the term ROI (return on investment) wasn’t even widely used until the mid-1960s

July 9, 2019

13 Great Landing Page Examples You’ll Want to Copy in 2019

While many landing pages look different and use a variety of interesting strategies to pull in audiences, they all serve one major purpose. These pages get website visitors to convert to the next stage in the buyer’s journey.

Rather than serving as a basic advertisement that shows a customer a product, a landing page aims to engage and delight a customer by offering them something that relates to the product or the company’s industry. When they fill out the form and receive a reward of interesting content, they might be even more likely to trust your brand and become a customer.

Here’s a quick example. If a business wants to sell an AI product that helps salespeople, they might create a landing page that offers audiences a free video on how to use AI in the sales industry. Interested audiences might offer their contact information in exchange for the valuable information. If they enjoy the video they’ve received, they might be more likely to respond to or purchase a product from a company rep who calls them.

In another scenario, a publishing company that targets an audience of chief executives might create a landing page that invites audiences to sign up for a webinar hosted by an executive at a major company.

After giving their email address on the signup form presented on the landing page, the leads get an email with the webinar dates and log in information, as well as instructions on how to sign up for the publication’s newsletter or subscription. If the user is pleased by the webinar, they might sign up for the newsletter or a subscription to keep up with similar publication content.

Although their purpose is simple enough in theory, actually designing a successful landing page requires some detailed planning and creative testing.

Even after launching your landing page, you’ll want to pay attention to conversion rates to see how well it’s doing.

To determine your conversion rate, simply divide the number of conversions a webpage generates by the number of people who visited that page.

If your conversion rate isn’t close to the average just yet, don’t worry. Nailing those percentages can be a bit challenging at first, especially is you have a lot of regular page visitors. Luckily, there are a number of simple conversion rate optimization strategies that can help you boost your current rate quickly.

Regardless of what your business is selling or the conversion action you hope to instigate, it’s helpful to get inspired by seeing what other great landing pages look like.

July 8, 2019

The Ultimate Guide to Sponsored Content

Research shows that people remember branded content twice as long as they remember a traditional advertisement. But creating your own branded videos, blogs, or podcasts can require a lot of bandwidth. 

If you’ve always wanted to experiment with this strategy, but haven’t had the time or resources to produce your own campaigns, sponsoring content from other companies or influencers might be the right strategy for you.

July 4, 2019

I make lighted signs channel letters electrical

I make lighted signs, channel letters, electrical signage, monuments, mall signs and a lot more. We’re the lighted sign company with a distinction. We also understand that many of you deal with lighted signs as an afterthought or, at best, as a last-minute option. Custom sign making is an age old art which requires time, perseverance and vision. Anaheim Signs is devoted to constantly enhancing our art and imposing strict quality control processes in all of our business sign items. For several years we continue to update our techniques to enhance the quality and delivery times by utilizing cutting edge machines such as CNC routers, co2 laser engravers and Wide Format Printers. (714) 270-0322,